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Pizza Box Top Advertising


11 GREAT TIPS FOR YOUR DOOR HANGER CAMPAIGN    

bulletThink of the front of your door hanger almost as an outdoor billboard - the back as a print ad.
bulletKeep the front bold and simple - one big idea, one dominant picture with a 'call-to-action' selling line in 5-7 words or less.
bulletKeep body copy on the front short and sweet.  Save details for the back.
bulletUse bold lettering and bold colors with lots of white space.
bulletMake the front so compelling, it motivates the consumer to turn it over to read the details.  
bulletMake sure your offer is strong - genuinely appealing and unusual. 
bulletSweeten the deal with a premium that the consumer can receive by acting ASAP.  
bulletUse a specialty feature, i.e., a scratch-off or a response card, to heighten interest and encourage involvement.
bulletMake it easy to respond: focus on one thing the consumer needs to do to fulfill the sale, i.e., make a quick phone call.
bulletProd the consumer to act now by setting a deadline.

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