Most car dealers use the newspaper for their classified ads and yes they probably
are forced into placing ads there by their competition but consider this:

A newspaper automotive classified ad is

Black & White
Expensive ad space
Long Term Contracts
Filled with competitors ads
1 day shelf life - your ad is here today and gone in the trash tomorrow

Our Pizza Box Topper Ads are:

Full Color Pizza Box Ads instead of black and white classifieds
Inexpensive as low as 3 cents per ad
No Contracts Needed
Long shelf life your ad along with the pizza coupons are usually posted on their refrigerator for 2 weeks
Localize just target your market areas not the entire newspaper circulation
Single Dealer Ads not everybody and their brother

Take a look at the auto dealer pizza box ads samples below and give us a call for details
866-214-9479