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The most important question you must answer before you launch your marketing campaign

You cannot write an effective sales letter or advertisement until you answer one question.

Once you’ve answered this question, your letter will almost write itself.

This question is: “What am I really selling?”

Am I selling cosmetics? 
Or am I selling the hope of the reader becoming irresistible to men?

Am I selling clothes? 
Or am I selling a transformed life that will lead to romance and success?

Am a selling a car? 
Or am I selling excitement, comfort, and an image for the driver?

Am I selling refrigerators? 
Or am I selling fewer trips to the grocery store because of all the added space, plus dramatically improving the appearance of the kitchen because of the fine cherry wood paneling?

Am I selling vacations? 
Or am I selling an experience the reader and her children will remember for the rest of their lives?

Am I selling gym memberships with treadmills and weights?
Or am I selling a new body that will make people more attractive to the opposite sex and give them a longer, healthier life?

Am I selling a seminar? 
Or am I selling a way to give those who enroll an advantage over their peers and competitors that will last a lifetime?

Am I selling admission to Harvard? 
Or membership in an exclusive club that will lead to a more profitable career and open the doors of opportunity throughout life?

Am I selling a subscription to an interesting magazine? 
Or access to information the reader can’t do without and can’t get anywhere else?

Is Starbucks selling coffee? 

Or is Starbucks selling an experience, a place to hang out, and even a social life?

Are florists selling roses? 
Or the easiest way for a guy to get back on the good side of his wife or girlfriend?

Is the phone company selling communications equipment? 
Or a way to stay connected to friends and loved ones?

Is Viagra selling a fix for erectile dysfunction? 
Or a more exciting, more enjoyable love life?

Understanding exactly what it is you are really selling will improve the results of your marketing exponentially.

DOOR HANGER SALE