Compare different direct mail options find out why it
is important to know more about your customers
and the value in using variable print data
marketing to target your offer to the right person at the right time to obtain double
digit response rates.
Saturation mailing where you cover an
entire area and hit everyone in the area
is the cheapest in up front dollars.
However, doing
a very select mailing that closely hits your target customers
will generally provide double digit response rates.
But the best response rates are
from using variable data printing and personalizing each and every direct
mail piece to the exact person it is going to. This variable data
marketing uses digital presses that can change every dot on each post
card. The initial cost is higher but the cost per response is
significantly lower. Now, which would you rather do - talk to 100 people
with slight interest or 10 that have serious interest in your product or
service?
This is "low hanging fruit" concept - very profitable.
Avoid this problem - put your ad on a pizza box or door
hanger from Duran...
