of
succeeding if your prospects don't see it
or can't
find it to read it.
What are
the odds your prospects will find your ad in
section C, page 6, column 4 at the bottom?
If they do they will most likely see a very
small Black & White ad because the costs per
column inch are so expensive.
Keep in mind that PIZZA BOX ADVERTISING compared to yellow
pages, radio or newsprint
that
say they have more circulation etc. -
the client must open the book/paper
to
the exact page your ad is on to see your
ad (with lots of competitors too) unlike
the
pizza box ad
that is a solo ad in full color that
they see automatically when the pizza is
delivered. Radio
- they have to turn on the radio and be
listening to the one station of many
choices
at
the exact time your ad runs - + distractions like
driving and talking on the cell.
