HEADLINES
- WHY THEY ARE SO IMPORTANT
If you are in marketing or
advertising, this little story will help you understand the importance of
the words you choose
to convey your message and besides it provides a great message.
A blind boy sat on the steps of a building with a
hat by his feet. He held up a sign which said: "I am blind, please
help."
There were only a few coins in the hat.
A man was walking by. He took a few coins from his pocket and dropped
them into the hat. He then took the sign, turned it around, and wrote some
words. He put the sign back so that everyone who walked by would see the
new words.
Soon the hat began to fill up. A lot more people were giving money to the
blind boy.
That afternoon the man who had changed the sign came to see how things
were.
The boy recognized his footsteps and asked, "Were you the one who
changed my sign this morning? What did you write?"
The man said, "I only wrote the truth. I said what you said but in a
different way."
I wrote: "Today is a beautiful day but I cannot see it."
Both signs told people that the boy was blind. But the first sign simply
said the boy was blind. The second sign told people that they were so
lucky that they were not blind. Should we be surprised that the
second sign was more effective?
Moral of the Story: Be thankful for what you have. Be creative. Be
innovative.. Think differently and positively.
When life gives you a 100 reasons to cry, show life that you have 1000
reasons to smile. Face your past without regret.
Handle your present with confidence. Prepare for the future without fear.
The
most beautiful thing is to see a person smiling? I hope you are right now!
And even more beautiful is, knowing that you are the reason behind it!!!
