In the Honda example, the system uses the data below to "populate" the images, names and messages for each individual recipient.

Variable Printing  can deliver: The RIGHT MESSAGE At the RIGHT TIME To the RIGHT PERSON DOUBLE DIGIT RESPONSE RATES Better CRM and ROI for less money Build Better Relationships and Customer Loyalty DuranAds@att.net  for details or database counts.

GENERIC MAIL If you are getting a poor response from your direct mail campaigns we can help you. We have various areas that we would look at to improve your ROI such as: The data - how old is your data, how targeted is it, etc. The piece itself - does it grab you, what about the headline does it entice the recipient to read on, is the message meaningful ~ is it what they want, etc. Mailing Services - do you use NCOA and CASS for the best rates and to avoid sending un-deliverables or duplicates? What day of the week do you mail? Test, test and test again ~ have you experimented with different headlines and offers? Are you doing one time mailings? This never works ~ do bother, save your money. To be effective you have to mail several times for the recipient to get comfortable with you. VARIABLE MAIL If you haven't tried variable make sure you use someone with experience in this area. your average printer is a ~ printer ~ not a direct mail specialist and certainly not a variable data printing consultant.  To get the most from your campaign you need to start with your internal data, look at the fields to determine what you have and if you have what you need or if you need to append missing information. Develop a strategy ~ who, why, what, where, and when do you want to mail is a good start. Then the creative process begins in developing a template or two that can maximize the use of all your data fields. This is just the beginning but gives you an idea of the process involved and why you need an expert.  Call us at 866-214-9479