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In the Honda example, the system uses the data below to
"populate" the images, names and messages for each individual
recipient. |
Variable Printing
can
deliver:
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The
RIGHT MESSAGE
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At
the RIGHT TIME
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To
the RIGHT PERSON
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DOUBLE
DIGIT RESPONSE RATES
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Better
CRM and ROI for less money
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 | Build
Better Relationships and Customer Loyalty

DuranAds@att.net
for details or database counts.
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GENERIC MAIL
If you are getting a poor response from your direct mail campaigns we can
help you.
We have various areas that we would look at to improve your ROI such as:
 | The data - how old is your data, how targeted is it, etc. |
 | The piece itself - does it grab you, what about the headline does it
entice the recipient
to read on, is the message meaningful ~ is it what they want, etc. |
 | Mailing Services - do you use NCOA and CASS for the best rates and
to avoid sending un-deliverables or duplicates? What day of the week
do you mail? |
 | Test, test and test again ~ have you experimented with different
headlines and offers? |
 | Are you doing one time mailings? This never works ~ do bother, save
your money. To be effective you have to mail several times for the
recipient to get comfortable with you. |
VARIABLE MAIL
If you haven't tried variable make sure you use someone with experience in
this area. your average printer is a ~ printer ~ not a direct mail
specialist and certainly not a variable data printing consultant. To
get the most from your campaign you need to start with your internal data,
look at the fields to determine what you have and if you have what you
need or if you need to append missing information. Develop a strategy ~
who, why, what, where, and when do you want to mail is a good start. Then
the creative process begins in developing a template or two that can
maximize the use of all your data fields. This is just the beginning but
gives you an idea of the process involved and why you need an expert.
Call
us at 866-214-9479 |
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