Who are my customers - demographics

VINCE DURAN
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What do you know about your customers?
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The more you know the more you'll grow! We can provide you the data and the answers you need to grow your business!

Lifestyle Segments target your best prospects. You can use the Lifestyle Segments program to work in a variety of ways to provide greater targeting precision for your marketing and answers to these key questions:

	WHO are my customers?
	WHAT are they like?
	WHAT do they buy?
	WHERE can I find them?
	HOW can I reach them?

What about these demographics?

	INCOME - breaks down to 7 ranges <$25k - $100k+
	AGES - breaks these into 4 ranges <35 - 65+
	HOUSEHOLD COMPOSITION - 5 classes, singles couples, families with children, singles and singles with children
	URBANIZATION - accounts for population densities, proximity to downtown to metro areas
	TENURE/HOUSING TYPE - various categories of housing and whether it is owned or rented
	PREDOMINANT AGES - 8 groupings from <35 - 65 with several combinations in between
	EMPLOYMENT - broad range spanning from farmers to executives
	EDUCATION - broad range spanning ~ elementary to universities
	RACE & ETHNICITY - broad range from Census race and Hispanic ancestry classes into one single indicator of ethnic diversity

go to Life Style Segments for these answers

See also Variable Data Printing to make use of this new found knowledge

Ask us about Zip Skinny a system where you can do a free demographics check by Zip Code, Metro Areas or by State anywhere in the USA.

For marketers this is an invaluable FREE TOOL.

MORE INFO - Vince@DuranAds.com